Making Your Exhibition Stand Sustainable
Sustainability is quite the topic of concern over the recent months. There are many ways we can all contribute to creating a sustainable planet, and making your exhibition stand sustainable is one of them.
With the hundreds of exhibitions that take place weekly, monthly, annually, this can produce vast quantities of waste. Here are some of our favourite ways to make exhibition stands more sustainable and how you can implement them.
Think about sourcing locally, sustainably produced materials, so the shipping factor doesn’t affect the carbon footprint of your stand. Also, using recycled or recyclable materials minimises the impact your exhibition stand is having on the environment.
Whether the materials you use are recyclable, or you personally can use them for another exhibition in the future, the lack of single-use materials can greatly improve your green credentials.
In going paperless, many companies will choose to display things electronically, on bright lights and big screens. It is crucial to bear in mind however, that this will all use fossil fuels in terms of power.
To combat this, even if only slightly, you can choose to use energy efficient lighting such as LED lights, or in the earlier and later stages of the exhibition when crowds tend to die down, you could turn your television/display screens off.
Revolutionise your Business Cards
Following on from the use of technology mentioned above, your business card is a way to make an environmental impact. Again, they could be printed on recycled paper, but you could also give out your details in the form of a QR code that records your details once scanned.
This may in fact appeal to prospects more – they can’t lose your card, it won’t get mixed up in the hundreds of others they receive, and it’s right there on their phone when it’s time for a follow up.
Invest in Longevity
One of the biggest tips we can give is to choose a stand that can survive more than one exhibition. Think ahead to what events you wish to attend in the future, and whether the stand you’re investing in currently could suit more than one circumstance.
It is always possible to update the stand with attractive and engaging décor. It is kind to your wallet and to the environment to have a multi-use stand.
Depending on your business, you may want to give away freebies at the exhibition for people to remember you by. Make a choice for the environment here and change what you can to be sustainable.
Use freebies sourced from materials like bamboo or hemp, and reusable coffee cups will often be popular with the many. Showing off your image as a sustainable, caring company will continue to appease customers and improve both your business practices, and reputation.
For more help on designing a sustainable stand, contact us at Custom Creative today.